{"id":29718,"date":"2025-04-09T17:05:38","date_gmt":"2025-04-09T15:05:38","guid":{"rendered":"https:\/\/verdnatura.es\/novelty\/were-bringing-the-peony-season-forward\/"},"modified":"2025-04-11T11:10:03","modified_gmt":"2025-04-11T09:10:03","slug":"were-bringing-the-peony-season-forward","status":"publish","type":"novelty","link":"https:\/\/verdnatura.es\/en\/novelty\/were-bringing-the-peony-season-forward\/","title":{"rendered":"We’re Bringing the Peony Season Forward!"},"content":{"rendered":"

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\ud83c\udf38 <\/span>Peonies Are Arriving Early This Year and You Can Be Among the First to Enjoy Them <\/b>\ud83c\udf38<\/span><\/p>\n

This year, we\u2019ve broken with the usual calendar and<\/span> brought the peony season forward.<\/strong>. Why? Because we\u2019ve secured early access to the first harvests in France \u2014 home to some of the <\/span>world\u2019s most sought-after peonies.<\/strong><\/p>\n

But that\u2019s not all.<\/p>\n

We know prices tend to drop mid-season\u2026 so we\u2019ve brought that forward too<\/strong>: starting this week, you can get them at a much lower price<\/em>. That means you get the competitive edge earlier.<\/p>\n

And the best part: they couldn\u2019t be fresher<\/b><\/span>. Thanks to the proximity of our warehouse, we receive them quickly under cold storage,<\/span> preserving all their aroma, color, and freshness<\/span>.<\/span><\/p>\n

Peonies practically freshly cut, straight from the field to your hands.<\/strong><\/p>\n<\/div>

View Peonies<\/span><\/a><\/div>
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Peony Availability Throughout the Year<\/h2>\n<\/div>

Peonies have a very specific availability cycle throughout the year. With Verdnatura, we bring this window forward to give your business an edge.<\/p>\n<\/div>

<\/span><\/div>

Note<\/strong>: <\/span>Verdnatura\u2019s offer allows you to get high-quality peonies as early as the beginning of April \u2014 almost a month ahead of traditional market timing.<\/em><\/p>\n<\/div>

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Advantages of Bringing the Season Forward<\/h2>\n<\/div>

For florists and professionals in the industry, bringing the natural peony season forward offers significant competitive benefits.<\/p>\n<\/div><\/div><\/div>

<\/span>

<\/h2>

*Based on a comparative analysis of pricing and margins at different points in the season<\/p><\/div><\/div><\/div><\/div><\/div>

1. Market Exclusivity<\/h3>\n<\/div>
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Offering peonies when other florists don\u2019t have them yet creates immediate exclusivity. Clients looking for these flowers for specific events in early April will turn to those businesses with early access.<\/p>\n<\/div>\n

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2. Price and Margin Advantages<\/h3>\n<\/div>
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At the start of the season, while supply is still limited but demand begins to rise, you can set premium prices that reflect the product\u2019s exclusivity \u2014 maximizing your margins during a typically quieter period.<\/p>\n<\/div>\n

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3. Attract High-Value Clients<\/h3>\n<\/div>

Clients willing to pay for off-season peonies are often high-end consumers or event professionals who prioritize quality. Capturing their attention early can lead to long-term loyalty throughout the season and beyond.<\/p>\n<\/div><\/div><\/div>

4. Strategic Event Planning<\/h3>\n<\/div>
\n

For florists specializing in weddings and events, having peonies available in early April allows you to include these beloved flowers in important occasions scheduled before the typical season.<\/p>\n<\/div>\n<\/div><\/div><\/div>

5. Competitive Advantage on Social Media and Marketing<\/h3>\n<\/div>
\n
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Being among the first to showcase fresh peonies on social media has major visual and emotional impact. This early content sets you apart from the competition and positions your business as trendsetting and industry-leading.<\/p>\n<\/div>\n<\/div>\n

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Now available!<\/strong><\/h2>\n<\/div>

Peonies are already here! Don\u2019t wait to get yours.<\/p>\n<\/div>

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