🌼March flowers – The spring season begins
March flowers arrive to officially kick off the spring season for the floral sector. This is the month when florists, nurseries, and wholesalers across Europe see an increase in demand for seasonal flowers and plants, filling shop windows and homes with colour. Across the continent, March is dominated by cut flowers such as tulips, ranunculus, freesias, and anemones, while flowering plants include primroses, pansies, orchids, and azaleas.
For floral professionals, understanding which species are dominating the market, how buying trends are evolving, and how to care for them is key to optimising business profitability and ensuring customer satisfaction.
🌷 March flowers essentials
March is synonymous with bulbous flowers and spring species that are at their best at this time of year. These are the best sellers:
Tulip – the king of March
They are, without a doubt, the kings of March. With more than 4,000 varieties, their peak season runs from January to June, with March reaching its peak. They are economical, versatile and easy to sell due to their range of bright colours and spring symbolism.
Ranunculus
Prized for their resemblance to miniature peonies, they offer an elegant texture for bridal bouquets and centrepieces. They are noted for their durability and average life of up to 8 days.
Freesias
Valued for their sweet fragrance and delicate aesthetics, they add fragrance and freshness to any floral arrangement.
Anemones
Their wild appearance and fine, brightly coloured petals make them indispensable for natural compositions.
Mimosa
A symbol of International Women’s Day, mimosa is highly popular in Europe, especially in Italy, where it sees peak demand on 8 March.
🌼 Best-selling flowering plants in March
In the world of ornamental plants, March marks the transition from winter hardy species to the first outdoor springtime treats. These are the stars of the show:
Primula – the gold medal of March flowering plants
Known as “primroses,” they are affordable, colorful, and highly frost-resistant. Their low price and high visual impact make them a common impulse purchase.
Pansies – special violets of March
Together with primroses, they fill balconies and planters with their long-lasting blooms and resistance to low temperatures.
👉Buy flowering plant
Dendrobium and Phalaenopsis Orchids
Perfect for indoors, they provide elegance and long-lasting blooms. They are a safe choice for gifts and home décor.
Azaleas
Ideal for cool indoor environments, they stand out for their abundant blooms and intense colors that last several weeks.
Cyclamens
Although their season ends in March, they remain an option in regions with cool climates.
🌱 Tips for Handling and Caring for March Flowers
Cut Flowers
- Tulips: Regularly change the water, trim stems every two days, and keep them in a cool place.
- Ranunculus and freesias: Sensitive to ethylene and heat; store them in coolers at 2–5 °C.
- Anemones: Intensive hydration upon receiving them to prevent wilting.
Flowering Plants
- Primulas and pansies: Require frequent watering and bright exposure without direct strong sunlight.
- Dendrobium orchids: Weekly watering, temperatures of 18–25 °C, and rest after blooming.
- Azaleas: Water with non-calcareous water and keep them in a cool environment, ideally between 15–18 °C.
- Cyclamens: Keep below 20 °C and water carefully to avoid the plant’s center.
🛒 Floral Industry Trends to Leverage in March
March is a key month for the floral sector for several reasons:
- Spring Boom: After the cold months, customers seek vibrant colors and cheerful compositions.
- Key Events: International Women’s Day, weddings, Easter, and Father’s Day in Spain (March 19) drive sales of both cut flowers and plants.
- Mixed Bouquets: Combinations of tulips with ranunculus, freesias, and seasonal greenery like eucalyptus or waxflower (wax flower) become popular for creating volume and texture at a low cost.
- Sustainability Trend: Growing interest in local products and seasonal varieties reduces the carbon footprint and ensures maximum freshness.
🏪 Leading Wholesale Flower Suppliers in Europe
At a European level, the Netherlands remains the epicenter of the floral market, with its Royal FloraHolland auction network, where millions of flowers and plants are traded daily to supply all of Europe.
At Verdnatura, we are direct partners of the Dutch auction, allowing us to offer you access to their complete catalog and all the advantages of a constant supply, with a service designed to meet the needs of professionals in the industry.
If you’re not working with us yet, register today and gain access to the largest selection of flowers, plants, and greenery in Spain (available for european countries only to professionals in the industry), supported by a team that accompanies you on every order.
✔️ Regularity of supply
✔️ Access to hundreds of different manufacturers
✔️ Over 100,000 references available
✔️ Quality service and specialised attention
✔️ Competitive prices
✔️ Assisted and personalised shopping experience
✔️ Dedicated delivery service to improve freshness and punctuality (24-48h)
Every day, Verdnatura brings you the best products and the best conditions for your business to grow.
💶 Commercial Information on March Flowers
For professionals, March is a month of:
- Moderate prices: Thanks to the abundance of flowers like tulips and ranunculus.
- High turnover: These are fast-cycle products that require good planning to avoid losses due to spoilage.
- Profitability: Plants like primulas and pansies generate volume and store attraction, while orchids and azaleas offer higher margins due to their high perceived value.
🌍 Looking to Europe
In other European markets, trends are similar:
- In the north, March is high season for daffodils, pansies, and forced bulbs.
- In countries like Italy, mimosa spikes in demand on March 8 due to local traditions.
- Dutch auctions continue to set the pace, especially in exotic plants and orchids.
✅ Key Insights for Florists on March Flowers
✔️Plan staggered purchases to minimise losses.
✔️ Strengthen your local and sustainable offer wherever possible.
✔️ Use March to launch promotions and attract new customers.
✔️ Combine low-cost plants with premium species to balance margin and volume.
✔️ Educate customers about care to extend the life of their purchases.
March is not only the beginning of spring, but also a unique opportunity for florists and nurseries to make the most of seasonality, colour and the joy of flowers. A focus on freshness and product knowledge will make all the difference to any business in the sector.
