Santa Dorotea at IFTF 2025
From November 4th to 6th, 2025, the world of flowers has an unmissable event at the International Floriculture Trade Fair (IFTF), to be held at the Expo Greater Amsterdam (Vijfhuizen, Netherlands). This event brings together thousands of professionals from the sector every year and has established itself as the most important international meeting point for the floral industry.
In this edition, Santa Dorotea (Powered by Verdnatura) will participate by showcasing its value proposition: fresh and preserved flowers of the highest quality, produced and marketed with a firm commitment to sustainability, innovation, and transparency.
A Global Meeting that Drives Floriculture
The IFTF is not just a trade fair; it is an opportunity to personally connect with the entire floral ecosystem: from breeders and innovators to growers, exporters, buyers, and logistics companies that make it possible for flowers to arrive fresh to any corner of the world.
With more than 290 exhibitors from 30 countries and the presence of 25,000 professional visitors from over 50 countries, the fair stands as a unique space to strengthen ties, generate business opportunities, and share experiences that shape the future of the sector.
Furthermore, the event focuses on key themes such as sustainability, technological innovation, and floral design, opening a global dialogue on how to evolve towards a more efficient, responsible, and resilient industry.
Santa Dorotea: Specialization and Quality Under Control
Santa Dorotea is Verdnatura’s specialized brand, focused on the production, distribution, and commercialization of high-quality fresh natural flowers, preserved flowers, and preserved greens.
Our mission is clear: to bring nature to every space with a professional, honest, and transparent approach. To achieve this, we control every stage of the process, from cultivation to final delivery. We have a consolidation center in Colombia, which allows us to carry out exhaustive quality controls, ensure freshness, and optimize logistics, thus guaranteeing products in the best conditions.
What Makes Us Different
- Direct production: total control from the origin.
- Wide range of varieties and qualities available all year round.
- Commitment to sustainability through solutions like preserved flowers, which reduce waste and promote responsible design.
- Transparency policy that builds trust and long-term value.
Our Star Products
Among Santa Dorotea’s offerings, carnations stand out, having consolidated their presence in the Royal Flora Holland auctions and are beginning to position themselves among the big names in the international market.
Additionally, we offer a carefully selected range of:
- Fresh Alstroemerias, Roses, Hydrangeas, Chrysanthemums, and Gypsophila, in different grades and formats.
- Preserved flowers and greens, a sustainable and practical alternative that preserves natural beauty for long periods, without the need for maintenance.
An Invitation to Connect
Our participation in IFTF 2025 is a unique opportunity to show the world the work we do and, above all, to listen, share, and create new partnerships in an environment where the passion for flowers is the true driving force.
From Verdnatura and Santa Dorotea, we want to invite you to visit us at the exhibition hall. There you can discover firsthand our varieties, our work philosophy, and our firm commitment to quality, innovation, and sustainability.
The floral world meets at IFTF 2025 and we will be there, contributing the best of our experience and products.
