We’re Bringing the Peony Season Forward!
We’re Bringing the Peony Season Forward!
🌸 Peonies Are Arriving Early This Year and You Can Be Among the First to Enjoy Them 🌸
This year, we’ve broken with the usual calendar and brought the peony season forward.. Why? Because we’ve secured early access to the first harvests in France — home to some of the world’s most sought-after peonies.
But that’s not all.
We know prices tend to drop mid-season… so we’ve brought that forward too: starting this week, you can get them at a much lower price. That means you get the competitive edge earlier.
And the best part: they couldn’t be fresher. Thanks to the proximity of our warehouse, we receive them quickly under cold storage, preserving all their aroma, color, and freshness.
Peonies practically freshly cut, straight from the field to your hands.
Peony Availability Throughout the Year
Peonies have a very specific availability cycle throughout the year. With Verdnatura, we bring this window forward to give your business an edge.
Note: Verdnatura’s offer allows you to get high-quality peonies as early as the beginning of April — almost a month ahead of traditional market timing.
Advantages of Bringing the Season Forward
For florists and professionals in the industry, bringing the natural peony season forward offers significant competitive benefits.
*Based on a comparative analysis of pricing and margins at different points in the season
1. Market Exclusivity
Offering peonies when other florists don’t have them yet creates immediate exclusivity. Clients looking for these flowers for specific events in early April will turn to those businesses with early access.
2. Price and Margin Advantages
At the start of the season, while supply is still limited but demand begins to rise, you can set premium prices that reflect the product’s exclusivity — maximizing your margins during a typically quieter period.
3. Attract High-Value Clients
Clients willing to pay for off-season peonies are often high-end consumers or event professionals who prioritize quality. Capturing their attention early can lead to long-term loyalty throughout the season and beyond.
4. Strategic Event Planning
For florists specializing in weddings and events, having peonies available in early April allows you to include these beloved flowers in important occasions scheduled before the typical season.
5. Competitive Advantage on Social Media and Marketing
Being among the first to showcase fresh peonies on social media has major visual and emotional impact. This early content sets you apart from the competition and positions your business as trendsetting and industry-leading.
